An interesting change is brewing between the traditional and the modern in Goa’s tavern culture

April 24, 2024

An intoxicating afternoon breeze brings with it a whiff of the salty summer sea, as locals and visitors alike prepare for a cherished ritual: the siesta. Some nestle into the welcoming folds of their beds, while others seek solace beneath the gentle sway of coconut trees, and a few others, in the boats they lay the anchors of after catching a fresh round bangude (mackerel) or tarli (sardines). Tying them together is an afternoon cap – some freshly fermented urrak with a dash of lemon and curry leaves, or a pint of Kings or Kingfisher beer. This is what the susegad way of life looks like. And at the heart of this coastal idyll, lies Goa’s tavern culture.

Interrogate a local about their whereabouts before the siesta or dinner, and you might get a cryptic response: “to the parliament”. This colloquialism, steeped in local lore, refers to the roadside bars and taverns that have long been the social centre of Goan life. 

A loyal cadre

Once a place for respite for weary labourers and porters, each tavern served a specific clientele. Those situated by the village market were frequented by porters, while the ones sprinkled along the coastline by fishermen. Even today, they remain open till dawn in certain pockets of Goa, tending to those toiling away during nocturnal hours. These unassuming taverns have managed to retain the simplicity of the days gone by, their heritage intricately interwoven with the essence of Goan culture.

However, today, the once clear boundaries between taverns and bars are becoming increasingly blurred due to evolving consumer preferences. A perfect example of this is Pablos. Recently listed among the top thirty bars in India, this tiny tavern has become one of the favourite haunts for locals and tourists alike. From its humble origins as the nondescript Vijay bar, frequented by a loyal cadre of friends, it has grown into a celebrated hotspot. 

“Earlier taverns served a different demographic. They were usually frequented by older people, mostly men and a few local youngsters. So we had to make some changes to create a modern version of a Goan tavern that caters to a wider clientele. Now we have people from different cultures and backgrounds as well as age groups coming in to get a taste of the local vibe while also being able to enjoy modern additions,” says Terence D’Mello, the co-owner of Pablos. 

Reviving an old culture 

Tavern culture was introduced by the Portuguese, which is probably why it’s unique to Goa. These places served as vital meeting points for diverse communities and provided people a welcome respite, offering refreshment and camaraderie amidst the daily grind. It was where Goans came together to share both their joys and sorrows and discuss everything under the sun – from the daily news to music and football matches.

While the transformation of Goan taverns into hipper bars has been a fascinating one, some locals are determined to preserve Goa’s tavern culture in its original form. Organisations such as Soul Travelling, known for their immersive heritage walks and excursions, have stepped in to preserve and celebrate this distinctive tavern culture. Through their curated tavern trail experiences, they give tourists a fascinating glimpse into the cultural significance of local taverns.

“We wanted to highlight the traditional tavern culture in Goa. Many tourists visit Goa thinking they can only buy alcohol from pubs or wine shops. But the real drinking experience in Goa is all about the taverns. These small, cosy places are where people gather to chat and unwind. Tavern culture is huge in Europe, but not as common in India. Go to any city in the country asking for tavern recommendations, they’ll point you to a bar or a pub. But ask a Goan and they’ll know exactly where to send you,” says Pratik Joshi, Senior Curations Executive at Soul Travelling. 

“Initially you didn’t even need a special bar licence to open a tavern because the idea of a tavern revolved around locally produced alcohol – feni and urrak. Over the years, taverns have also started serving international liquor, but that was not part of the original culture,” adds Joshi.

Beyond the ale

As people’s drink preferences have changed, so has the food served alongside. In the past, taverns mainly offered simple snacks like kharo bangdo (dry, salted mackerel) or rawa fry, choris (Goan sausages), fish or beef cutlets, and cashews. However, nowadays, the food offerings have become much more elaborate.

“The food in taverns has always been very basic, serving mostly snacks and munchies. You have places like Joseph’s Bar or Cifa Bar in Panjim where this tradition hasn’t changed much. Even the Old Tavern near Majorda in South Goa has been sticking to the old ways. But now, people want more than just drinks. Which is why some places like 1964 Bar or K Bar have encroached on the boundaries of taverns to offer proper food alongside their drinks,” says Joshi.  

The effort to retain the heritage of the original tavern culture is being cheered by locals who do not want certain traditions to get diluted and become a relic of the past. “People should be able to differentiate between a Goan tavern and a bar found elsewhere. Only through an authentic experience can this distinction be truly appreciated,” remarks Savio, who runs the Jackfruit Tree Tavern and Cafe in Assagao.

Tourists, on the other hand, are finding value in either side of the coin. “I had a very different idea of Goa earlier. For me, it was just a good party place. But my last visit changed that perspective after I travelled across the state with some locals. They took me on village excursions and some age-old taverns. I almost felt like a Goan and even picked up some local terms through the interactions. At the same time, I absolutely loved Pablos and Cajy’s where I was able to meet some really interesting people from a similar background as me,” says Shriya Shah, an operations executive at a Bangalore-based software company, who has fallen even more in love with Goan culture and has sworn to visit the place once every year.  

Hanging on 

Inside the tavern Meenali Bar on Chorao Island, the largest of 17 islands that constitute Goa, third-generation owner Prakash Matodkar holds up a small glass to exhibit, “Goa’s pride” — a masala-flavoured feni and the summer staple, urrak. “It has to bite,” he says, as he twirls the glass, first to smell, then to taste. Matodkar points to other things typically Goan in the tavern, which was started by his grandfather over seven decades ago — the glasses hung next to the door, the benches, the wooden seats, and a liquor cabinet stocked with a potent urrak and flavoured fenis.

“The locals in the area still quench their thirst here. But I’m old now. I’m 56. I want to shut shop when I hit 60. My children are all educated and don’t want to continue the family legacy. In fact, I don’t want them to. I’ve worked every day of my life. I haven’t even taken my wife on a honeymoon since we got married 24 years ago,” he says.

The history of Chorao island is quite interesting and goes back to the third century when Indo-Aryans migrants came to settle there. According to local tales, there were only 10 families that initially settled here dominated by the Shenvi Brahmins. Legend says, Chodan was its original Konkani name and the island was created by the jewels thrown away by Yashoda, Lord Krishna’s mother.

Matodkar tells us that while his tavern was used to respectfully discuss local issues and life in general by the men in the area decades ago, it has now become a hangout spot for a new generation of tipplers who are rowdy and disrespectful.

“I don’t enjoy catering to the new generation. They don’t know how to hold their liquor,” he tells us.

Clearly, an intriguing tension is brewing between the traditional and modern in Goa’s tavern culture. Perhaps, the struggle may result in a fascinating juxtaposition of these humble establishments with distinct personas, reflective of the evolving narrative of Goan social life at large.

What would the world look like a few decades from now? While science fiction never fails to add to our already rich imaginations (think: The Creator), things might take a different turn when it comes to urban design, where the focus will primarily be on sustainability. This means more green zones, prioritising eco-conscious building material and an emphasis on recycling. But what would that result in? And would bigger cities become obsolete, as per popular predictions?  

Cities will continue to exist, but might look vastly different

Cities are already home to 56% of the world’s population, which is expected to double by 2050. And this need will result in reimagining them. “The truth of it is that cities are living organisms, they alter and change… and they’re unbelievably resilient.” Mary Rowe, president and CEO of the Canadian Urban Institute, told Vox. Across North America, giant office buildings will cease to exist and might be used for housing (given the rising crisis). Downtowns will diversify. Public health and green spaces will take priority.

More focus on community building and nature

RIOS recently presented the Hyper-Abundant City plan at the Seoul Biennale of Architecture and Urbanism. It reimagines the future of Apgujeong, a neighbourhood in Seoul, to find a solution to urban flooding. They proposed the cultivation of ecological plots to allow for gradual evolution over time. Mexico’s Smart Forest City is another great example. The metropolis would reportedly contain 7.5 mln plants and will be based on the area’s Mayan heritage and its relationship with the natural world.

Newer and smarter cities

Urban population might double, but not necessarily in existing cities and towns. Newer cities, with effective environmental initiatives, are likely to sprawl. And they might look very different from what we imagine a city to be. For instance, Saudi Arabia’s ‘The Line’ is set to become a 100 mile long linear city sans cars and with high-speed autonomous transit. 

And this means…

The definition of an ‘urban area’ might change. It might no longer be about concrete jungles, speeding cars, or even a higher population. Instead, it’ll shift to living in sync with nature while equipping societies with modern technology in the most sustainable way possible. 

 

Thank You For Coming, which recently premiered at the Toronto Film Festival (TIFF), releases in theatres today. While it’s too soon to say whether the film, directed by Karan Boolani, will be successful in throwing light on female sexuality with the kind of nuance the subject deserves, we could not help but notice the interesting cast. 

From Kusha Kapila and Dolly Singh to Shibani Bedi, it has its fair share of ‘influencers’. Which brings us to the question: has social media established itself as an alternative platform for aspiring actors? More importantly, has there been a shift in the way people are being cast in Bollywood?

The number game seems to be gaining the upper hand  

Influencers have become a critical part of the marketing strategy in most industries, and Bollywood is following suit. People with celebrity status on social media are being cast on the big screen based on the potential benefits they can bring to a project. At the same time, seasoned actors are being questioned on their following – an issue actors Vidya Balan and Huma Qureshi had raked up last year

Where does this leave the question of fame?

Influencers making their way into Bollywood is one thing, but actors being rejected for not having enough followers is another. Until now, it was an actor’s on screen presence and performance that got them followers and not the other way around. With influencers gaining celebrity status, that seems to be changing. Though, even today, the chances of people recognising and cheering for say, Ranbir Kapoor (who is not on social media) walking down the street, is way higher than expecting a similar reaction for Bhuvan Bam (who has 17 mln followers on Instagram). 

So are we to witness more influencers stepping into an actor’s shoes?

Though influencers are regularly being cast in films and shows off late – from Anubhav Singh Bassi in Tu Jhooti Main Makkaar to Kusha Kapila in Masaba Masaba, their roles (for the most part) remain limited and similar to their online personas. So, even as Bollywood’s way of casting people may be shifting, the larger question remains – has the perception of talent changed in the industry or is this yet another phase?

 

Remember when designer labels proudly displayed their names and logos on their products – from clothing to accessories – and so many wore them with even more pride? (who else wishes they had listened to that one friend trying to explain how tacky this looked even back then?) 

Well, a reverse trend has been gaining popularity this season, especially with the recently concluded Paris Fashion Week. Conspicuous consumption is passé, with quiet becoming the new loud in fashion – and ‘quiet luxury’ the ongoing trend. 

What went on at the Paris Fashion Week?

Besides proving to be a global stage for Indian fashion designers, with the launch of Rahul Mishra’s new label AFEW (and Aishwarya Rai’s moment with Kendall Jenner), minimalism got its revenge on maximalism. Dopamine dressing was replaced by subtlety with an increased emphasis on ‘wearable’ clothes and minimal makeup (Pamela Anderson definitely set an example). Overall, a restrained approach to fashion seems to be settling in, although some designers would disagree

Pragmatism dominated New York as well 

The New York street style collection was more about dealing with the heat wave and clothes to make it through the day cool and collected. From big, boxy button-downs that let in a little breeze to the understated Mary Janes, it was all about comfort. Neutral tones like chocolate, camel, and espresso dominated the ramp. Pleated skirts also made a comeback. 

Economic climate is a factor

For long, fashion weeks have marked two ends of the spectrum – one that is for a more niche audience (and exorbitantly expensive) and the other has been street style (not always pragmatic). With more focus on timelessness, affordability, and comfort without compromising on quality, the gap seems to be closing. And a lot of it has to do with the current economic climate

So, what can we expect?

High fashion becoming more accessible. A Y2K-influenced mood in style translating into subtlety and timelessness and an increased focus on making clothing ergonomic. Essentially, fashion is set to broaden its niche audience. 

 

When the US Ambassador to India, Eric Garcetti, visited the country for the first time as a teenager in the 1980s, he immediately fell in love with it. India’s “warmth, cultural heritage, and amazing people” brought him back for a visit again in the 1990s, and many times thereafter.

Though the “trappings and technology” may have changed since his earlier visits, “I’ve also been impressed with how much has remained the same,” he notes. “That incredible richness and vitality is the same as it’s always been.”

It is perhaps these qualities that have evoked a certain zeal in him for India’s generation on the rise. “I think India’s potential is limited only by its aspiration… One of my key goals as US Ambassador to India is to create opportunities for this generation to achieve this potential,” he told us in an exclusive interview.

Catch our conversation with the Ambassador below, where we discuss everything from how he plans to achieve this goal to the Indian cities he is most excited to explore.

India is a nation with one of the largest millennial as well as diasporic populations in the world. What kind of influence are we likely to see this cohort have on the global stage?

I think India’s potential is limited only by its aspiration. Today’s rising generation is stepping into a world of unlimited possibility, as India works with the United States and with partners all around the world to confront the 21st century’s most urgent challenges. The stakes are high, so we need to get this right, but the potential to achieve world-transforming advances has never been stronger.

One of my key goals as US Ambassador to India is to create opportunities for this generation to achieve this potential. We’re working with partners in India and the United States to expand opportunities for a world-class US education; to strengthen supply chains on cutting-edge technology; and to increase deployment of clean, green energy, to protect the planet for future generations.

How is this different from what you encountered during your initial visits to India in the 1980s?

The India of today is different in many ways from that of the 1980’s – after all, not many people back then might have imagined the country landing a spacecraft on the dark side of the moon – but I’ve also been impressed with how much has remained the same.

I first came here when I was 14 years old, and fell in love with the country’s warmth, cultural heritage, and amazing people. I returned in 1990, and many times thereafter, and each time fell in love all over again. The trappings and technology may have changed, but that incredible richness and vitality is the same as it’s always been. Today, I am still filled with wonder as our two countries together write the next chapter of our shared journey. 

Last month, you had announced that the US would issue a record number of visas in 2023, while also stating that the US sees India as the “most important country in the world”. As India’s largest newsletter on travel and worklife, we are keen to know the travel and career opportunities our readers can expect in the near future? 

The ties between our people are stronger than ever. As we wrap up another record-breaking year for student, employment-based, and immigrant visas, I’ve been blown away by the stories people have shared about their US experiences. Our Embassy and Consulates are working diligently to open the door to even greater opportunities next year!

In your opinion, what is the most underrated Indian food/breakfast item? 

Spicy food – anything with chilies. And anything you can eat with your hands. I’m half Mexican, so we eat with tortillas. That’s the way you experience food – with your fingers.

As The Jurni believes you are what you read, which book(s) would we find on your nightstand right now?

Chip War: The Fight for the World’s Most Critical Technology by Chris Miller and The Golden Gate by Vikram Seth. 

In the spirit of our ethos – “stay curious; never stop seeking” – which Indian city are you most keen to explore next?

Two – can’t wait to get to Pushkar, Rajasthan and Kisama, Nagaland. 

Who is your favourite actor/singer/artist from India or the Indian diaspora?

Sharmila Tagore, Shah Rukh Khan, Mindy Kaling, Norah Jones, A.R. Rahman, and Zakir Hussain 

An unexpected similarity you’ve observed between Americans and Indians? 

We dream the same dreams. We strive for the same ambitions. And we get that same breathless look on our faces when our sports team pulls it out to clinch the match at the last minute.

If we ask you to think about a film, say a rom-com based in Korea, would you be immediately able to picture it? Now, let’s change the location to Bangladesh. Would the image be as clear? One of Asia’s biggest film festivals – the Busan Film Festival or BFF – concludes today after screening some of the most thought-provoking films of the year. From Korean Director Park In Je’s fantasy drama Moving, which walked away with several awards, to Hansal Mehta’s crime drama Scoop, which reigned supreme from the Best Asian TV Series category, the range was as diverse as it was captivating.

But more interestingly, it helped us notice the less visible players in the global cinematic landscape – like Bangladeshi and Nepali cinema. So, this National Cinema Day, we thought we’d shine the spotlight on our talented neighbours and celebrate their contribution to world cinema while exploring what’s changed. 

Universal themes rooted in local narratives

Be it Bangladesh's Something Like An Autobiography which confronts themes of pregnancy alongside societal and political pressures on celebrities, or Where The Rivers Run South from Nepal, which tackles the issues of migrant labourers and the patriarchy —  themes that successfully transcend national borders and are very relatable. At the same time, the films are also deeply rooted in their local milieu, giving us ample occasion to explore and understand the geographical, political, and cultural context of a story. 

Bolder storylines 

These films are not just tackling certain issues head on, but are experimenting with bold and eccentric themes. For instance, another Bangladeshi film, Agantuk or The Stranger, which was also screened at BFF, explores matters of familial relationships and burgeoning sexuality. On the other hand, Nepal's A Road To A Village is the story of how a family from a remote village grapples with its new reality after gaining access to city life.  

So can we expect more in the near future? 

Definitely. Just like this year’s BFF proved that all ‘superheroes don’t need to come from North America’, it also demonstrated that good cinema can come from any part of the world. But it will need our support and encouragement. After all, a show without an audience is not much of a show. 



 

A curious aspect to this year’s Literature Nobel laureate, Jon Fosse, is that the Norwegian author writes in Nynorsk, a rural language used by just 10% of the Norwegian population, though understandable to most of Fosse’s countrymen. But perhaps this is the very reason why Fosse has been awarded this year.

An author awarded for his “innovative plays and prose which give voice to the unsayable”, Fosse is known as a writer with a sparse and minimalist style that seeks to push the boundaries of what can be achieved with experimentation. Dream of Autumn (1999), which shot Fosse to fame outside Norway, is an exercise in bending space and time in theatre.

In case you feel that is too avant-garde, Fosse’s magnum opus, Septology, is a three-volume tome that consists of a single sentence. The narrative follows two painters who share the same name and are neighbours, but do not interact. The book’s third volume was nominated for the 2022 International Booker. 

The bleak and existential nature of his subjects, as well as his voice, has led to Fosse being anointed ‘the 21st century Beckett’ by Le Monde (His 1996 play, Someone Is Going To Come, is based on Waiting For Godot). With an astonishing oeuvre consisting of 40 plays, over 70 novels, and a multitude of short stories, this introspective writer is likely to overtake his former student, Karl Ove Knausgård, as the best known Norwegian writer.

 

Isn’t it amazing how music has so many genres – from rock to hip hop to jazz – each made different by the dominance of certain instruments and synchronised through unique notes? Food is a lot like that, where specific ingredients and cooking styles blend to bring it closer to a distinct culture. 

And just like A.R. Rahman has brought different genres together through his experiments with ‘world music’, there was a person who did something similar with food. As Alexander the Great conquered lands far and wide – from the eastern Mediterranean and Egypt to the Middle East and parts of Asia – he brought food traditions together, creating a unique symphony between cuisines, and birthing newer ones. Since it is World Food Day (and we couldn't care less about calories on this occasion), we take a look at how he influenced world cuisine. 

Greece goes gourmet

Before Alexander, food was purely a means of sustenance in Greece. The Greeks mostly consumed basic seafood, certain meat dishes, and grains. Alexander brought to Greece gastronomic influences from different parts of Europe, introducing them to new herbs, spices, recipes, techniques, and a variety of cheeses. Surprisingly, lettuce was considered a passion-killer in Greece. But greatly impressed by the Egyptians (who were big on lettuce), Alexander encouraged its consumption, creating a culture of salads in the country. 

What about Indian food?

There was a significant increase in trade activities between India and Rome as well as some Mediterranean nations which led to a notable infusion of saffron (which Alexander used to colour his locks with) and some herbs and spices. The impact of Greek cuisine was especially notable since it led to the rise in popularity of vegetables like zucchini and aubergine in the subcontinent. Jammu’s pan-fried kalari – very similar to the Greek cheese kasseri – is a great example. 

The First Gastronomist 

Imagine if the Greeks did not have their salads, or if we were unaware of the magic saffron can bring to food. And these are just some of the examples. This birth of new flavours and cultural identities has been possible thanks to Alexander of Macedon. Dare we say that when it comes to food, his contribution unquestionably turned out to be great

 

The London Film Festival wrapped up last Sunday showcasing some of the most applaud worthy and buzz generating films. From Director Adura Onashile’s Girl starring Déborah Lukumuena to Hansal Mehta’s The Buckingham Murders starring Kareena Kapoor (which received a standing ovation), the audience was spoilt for choice. But, amidst the selection of tasteful cinema, was an understated Japanese creation that got everybody talking. 

Directed by Ryusuke Hamaguchi, Evil Does Not Exist is the story of a village’s fight to preserve the ecological balance of the natural world and the local people’s way of life. They are up against a Tokyo company intending to turn their land into a swanky tourist destination. While the subject of corporate capitalism despoiling the environment might not come as a breath of fresh air, the treatment of the narrative does.

Because the film doesn’t take sides. As the name suggests, it refuses to segregate those involved in the conflict into heroes and villains. Instead, it puts both POVs into context, and brings out their vulnerabilities in a way that is nothing short of poetic. 

“It is both a lyrical portrait of family and community, and a nuanced consideration of the ethics of land development. Amidst a strong competition the jury is unanimous in our admiration!” Variety reported the jury as saying. The film, which also won the Grand Jury Prize at this year’s Venice Film Festival, is available on Mubi. 

Lately, there has been an increase in the number of translated books hitting the Indian markets. This follows, in part, from Geetanjali Shree’s International Booker win for Ret Samadhi, as well as Perumal Murugan’s work, which has received international acclaim in the past few years, culminating in the nomination of Pyre for the International Booker last year. But it would be a stretch to say that these awards are solely responsible for the burgeoning readership in vernacular literatures. Then what gives?

Walk English, Talk English, Read English

Up until a few years ago, reading habits among Indians were more aspirational. Readers in urban spaces tended to gravitate towards Indian writing in English more than regional literatures, owing largely to our collective colonial hangover. As aspirational readers, Indian readers were more partial towards award-winning novels, as they came attached with the tag of ‘serious literature’.

Literature gone local

A major reason why vernacular literatures have more readers now is simply because of more exposure, which brings with it funding as well. Regional literatures have always enjoyed an audience, even if it was niche before. The arrival of social media, and the work of organisations like the Raza Foundation, the Rekhta Foundation, and the Sahitya Akademi, made visible the work of legendary as well as contemporary writers and poets. Moreover, the award juries themselves, instead of being selected on a whim or through celebrity status, go through a rigorous vetting and selection process to ensure a diversity of voices and worldviews. Likewise, the reading habits of our generation have changed from aspirational to relatable writing. Millennial and Gen Z readers want to read more narratives about their identities, which talk about their place as Indians in the world. And publishers like Blaft and Westland are obliging them.

Looking to the future

With the increase in readership and receptivity towards vernacular literatures, there has been a strong thrust on their translation as well, which has resulted in a strong cohort of translators who are masters of their craft. This increases the visibility of translated works, leading them to a position from which they can be nominated for literary awards. If anything, Geetanjali Shree’s win is just the beginning of the story. Local Indian Literatures have arrived on the scene and the sky is the limit.

What country comes to mind when you think of 'perfumes'? If your answer was Italy, France, or Bulgaria, then you may want to look at a new entrant in the arena — Mexico. This North American country is all set to alter our association with premium perfumes forever. 

How, though?

Think of it like the heritage perfumes from India, for instance the Kannauj perfume and its rise in the international luxury market. Something similar is happening in Mexico, where fragrances derived from ingredients native to the country -– like Mexican black cherry, patchouli, black sapote, tuberose, and lime — are being used to create fragrances rooted in authenticity, and at times, spirituality. 

“...It's almost a surprise that this uprising is just surfacing now because the heritage in Mexico and the connection to the sense of smell is part of their culture,” a master perfumer at Givaudan, Rodrigo Flores-Roux told Vogue

And this is changing the face of Mexico

For long, the global outlook on Mexico has been skewed. However, with this movement, a critical part of its rich heritage will be associated with luxury for the first time. 

“In [fragrance], it often is always France or Italy [for creation and inspiration]; it’s never been done this way with Mexico," Bernardo Möller, founder of the first major Mexican-American scent brand, House of Bō, told Elle. “Mexico has been seen as a lot of things, but not always as a provider of luxury.”

So what can we expect in the future? 

An expansion of Mexican perfumery through culture, storytelling, and packaging along with the hope that this market spreads its wings in other areas too. As the country slowly emerges as a renowned name in luxury perfumes, maybe we’ll see more glimpses of Mexico’s cultural richness very soon.