Who are we?

India is the world’s fastest-changing travel market. During the course of the pandemic, The Jurni became India’s largest email newsletter on travel and culture, giving the world a glimpse into the largest millennial generation on the planet, a testament to the desire of Indians not only to explore the world, but also learn from it. With hundreds of thousands of subscribers, we bring you bite-sized snippets on culture, travel and morning habits, by injecting a zest for discovery by curating relevant stories for the inquisitive global Indian millennial.
India is the world’s fastest-changing travel market. During the course of the pandemic, The Jurni became India’s largest email newsletter on travel and culture, giving the world a glimpse into the largest millennial generation on the planet, a testament to the desire of Indians not only to explore the world, but also learn from it.
With hundreds of thousands of subscribers, we bring you bite-sized snippets on culture, travel and morning habits, by injecting a zest for discovery by curating relevant stories for the inquisitive global Indian millennial.

Our Story

Born in India, raised in the US, now living between London and Mumbai, Founder and CEO of The Jurni, Priyam Sharma, has had a lifelong passion for the arts. Priyam’s observations on media trends among urban professionals in the US and Europe, as well as a gap in the Indian market for concisely curated and clever insights on culture, inspired her to introduce the short-format newsletter to the busy Indian. Launched off Abbey Road in London, The Jurni interprets the contemporary zeitgeist for the Indian millennial and to be an indisputable, trend-setting life force on the world stage.
Born in India, raised in the US, now living between London and Mumbai, Founder and CEO of The Jurni, Priyam Sharma, has had a lifelong passion for the arts. Priyam’s observations on media trends among urban professionals in the US and Europe, as well as a gap in the Indian market for concisely curated and clever insights on culture, inspired her to introduce the short-format newsletter to the busy Indian.
Launched off Abbey Road in London, The Jurni interprets the contemporary zeitgeist for the Indian millennial and to be an indisputable, trend-setting life force on the world stage.

Our Brand Video

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Our Ethos

Our Content

At The Jurni we thrive on new ideas, diverse experiences, and learning about the myriad ways in which people around the world live and work. The human component is what matters most to us. Sparking creativity into your day, The Jurni inspires you to think differently, encouraging you to explore out of your comfort zone. From travel insights and cultural excursions to world music, our range of topics is far-reaching and tailored to the global Indian mind. At a time when paying for your favourite shows or music streaming services has become the norm, we bring you the most inspiring stories to your inbox, and why they matter - all for free.
At The Jurni we thrive on new ideas, diverse experiences, and learning about the myriad ways in which people around the world live and work. The human component is what matters most to us.
Sparking creativity into your day, The Jurni inspires you to think differently, encouraging you to explore out of your comfort zone. From travel insights and cultural excursions to world music, our range of topics is far-reaching and tailored to the global Indian mind.
At a time when paying for your favourite shows or music streaming services has become the norm, we bring you the most inspiring stories to your inbox, and why they matter - all for free.

The Jurni Reader

The quintessential Jurni reader is part of the dynamic Indian audience with a global mindset. We have a little something for everyone - whether you’re an armchair wanderer or a world traveller.