The 2024 MTV EMAs showcased a vibrant mix of pop powerhouses and cultural icons
November 15, 2024
The 2024 MTV Europe Music Awards recently rocked Manchester, where music’s biggest names — along with a few fan-favourite underdogs — lit up the stage. For anyone looking to refresh their playlist, this year’s event was a treasure trove of fresh sounds and rising stars.
The night celebrated a dazzling mix of genres, with South African newcomer Tyla stealing the spotlight. Winning three major awards — Best Afrobeats, Best R&B, and Best African Act — she secured her status as a rising global force. Her wins underscore the expanding global reach of Afrobeats and Amapiano, marking a significant moment for African music on the world stage.
Taylor Swift, always a force to be reckoned with, swept four major categories, including Best Artist, Best US Act, Best Live Act, and Best Video for Fortnight (featuring Post Malone), reflecting her ever-evolving journey. Rising star RAYE claimed Best New Artist, bringing raw authenticity to the pop scene, while the Pet Shop Boys received the inaugural MTV Icon Award, honouring their legendary influence on electronic music since the ‘80s.
Meanwhile, Sabrina Carpenter’s hit Espresso won Best Song, Ariana Grande was awarded Best Pop Act, and Eminem took the title of Best Hip Hop Act.
The MTV EMAs this year weren’t just about honouring popular hits; they marked a celebration of music’s evolution, spotlighting unique sounds and voices that are reshaping the industry. With fresh talent rising and global tastes shifting, the EMAs offered a space where icons and newcomers alike shone, ensuring that our Spotify Wrapped is in for a serious update next month.