The audiobook industry in India has grown rapidly in the last few years

Our childhoods were full of story recitations and recorded narratives, which tended to grow less frequent once we grew up and started reading books. But thanks to recent developments and trends, the path has reversed itself, with adults increasingly tuning into audiobooks as their primary way of consuming narratives. And as podcasts get more and more saturated by the day, people seem to be losing interest in the genre. This while audiobooks continue to drive the growth of audio platforms. From the looks of it, this is a trend that will continue to grow.

Paper is past

We have come a long way from the odd Stephen Fry-narrated Harry Potter audiobook being heard by most due to the high-profile nature of the narrator and the book. Audio-based narratives are growing for a multitude of reasons, primary among them being those of reach and expense. Physical books, for all the romanticism attached to them, are bulky objects, and can be difficult to carry.

Another reason is the ease of production as well as distribution. Ebooks and audiobooks need to be produced just once, and copies of the same can easily be created at the click of a button. Physical books are more expensive to produce and employ plenty of resources. Which means that if one of these fine-tuned aspects go awry, it could result in significant wastage. Added to that, distribution of physical books depends on several vendors in the process, which can be time consuming, as well as fraught with its own specific challenges. Audiobooks require to simply be listed on one website, and you’re good to go.

“A first print run needs to be close to being sold out before we embark on a second print run, which is crucial to any book or author being termed a bestseller,” says Rudra Sharma, Senior Commissioning Editor at Rupa Publications. “With audiobooks, there is next to zero risk when it comes to sales. And not just that. A fairly large book, say from a self-help author, can be split into two or more audiobooks. That is incredibly beneficial for publishing houses, as well as the authors.”

Times are a-changin’

In 1997, Audible was the first major platform that got the ball rolling for audiobooks, and even after Amazon acquired it in 2008, there was a small period before it became a major player as a content-generating platform. A part of this gradual development was the manner in which audiobooks were seen.

“I’d never been into audiobooks because it was often associated with children’s books. I mean, I listened to the odd Roald Dahl or Harry Potter, but never seriously.” Says Ruchika Sareen, a marketing manager and a new fan of audiobooks. “But things changed once podcasts became mainstream. I think from that point on, it was just a slight jump to audiobooks. Now I listen to more audiobooks than I read, and I’d never thought that was possible.”

Audible launched its services in Indian languages in 2018, and it has been thriving since then, witnessing an astounding 39% increase in its paid subscriber base in the last year alone. What’s more is that this rise is also reflected in the increase in listening hours, which shows that this isn’t just a fad which people subscribed to. It is an ongoing engagement.

Homegrown heroes

Hot on the heels of Audible are our own audio-based services and platforms. Kuku FM and Pocket FM are among the biggest players to have emerged in the segment and are innovating beyond simple audiobooks. They have also created the episodic format within audiobooks, which is a lot more comfortable for non-readers to get into, before they engage with larger narratives. 

Several of these episodic series are Wattpad creations, which means that these books were never in physical circulation to begin with. Pocket FM has created an entire engine that churns out romance and adventure Wattpad novels from China, localised to suit an Indian as well as an American context. This has never been seen before when it comes to translations of physical books. And it is working, as series such as My Secret Husband and Insta Millionaire are among the most popular on the platform.

Kuku FM, meanwhile, has struck an exclusive deal with Rupa Publications to create audiobooks for their front list. They also have a new partnership with Storytel, one of the biggest audio creation platforms in the world, to expand both their footprints in India and abroad. This has also allowed Kuku FM to access Storytel’s humongous library of international bestsellers, for which regional translations can be produced.

Spotify steps in

While we are talking audio, it wouldn’t be complete without including the biggest player in the conversation. Spotify decided to venture into the audiobook space towards the end of last year. This rang alarm bells for several authors and publishing platforms, who were afraid that the giant would eat into their market share and subscribers. What happened instead was that the audiobook space grew by nearly 30%, with several new subscribers taking the plunge with Spotify. This has been a boon for other publishers as well, and shows that the audiobook space is not simply a niche segment, and is set to grow even further once it enters India.

“India has been the fastest growing market for audiobooks after the US and China. There has been an appetite for audiobooks even in our paid audiobooks segment. Since the pandemic, there has been a growth in people trying the service and continuing with service along with a higher level of exploration while the retention levels have stayed similar post lockdown, thereby accelerating the adoption of the category, bringing forward growth,” says Shailesh Sawlani, General Manager of Audible India.

Tech for all

A similar process of a single production copy takes place with ebooks, which have increased in availability overall, but not compared to the popularity of audiobooks. Why is that? The answer is simple – ebooks can be a strain on the eyes. With the increase in digital literacy and ease of using smart devices, senior citizens as well as those who struggle with reading can enjoy stories at their own pace. With the technological changes that allow one to slow the pace of narration or change the accent of the narrator, audiobooks are the rage. Unlike ebooks, which require constant attention, an audiobook can be a casual undertaking that allows one to multitask as well.

Another limiting factor when it comes to ebooks is the very nature of language and dialects. Audiobooks, due to their purely oral nature, can cover a far more wide variety of dialects and speaking systems than ebooks. For example, in the past few years, there has been a boost in tribal audio narratives in their native dialects. Attempting to deliver the same narrative, which was oral to begin with, in a textual format takes away from the context and flavour of the story. Creating oral narratives through audiobooks also preserves tradition much in the same way in which it existed, and keeps it alive for future generations as well.

AI killed the audio star?

But it is not simply dialect and language that are the major factors behind the rise of the audiobook. Thanks to rapid technological progress, AI has entered the game and revolutionised the world of audiobooks. While earlier, narrators were hired and had to spend quite some time in the recording booth, concentrating on their cadence and correctly enunciating, AI has done away with the audio star as well. While we still will continue getting celebrity voices narrating some of our favourite books, AI marks a huge change for indie writers and publishers. For bigger publishing houses, it is easier to bring a celebrity for an audiobook, or even a competent narrator, the costs for bringing a similar voice for small publishers is quite an ask, even if it is a one-time cost.

AI audiobook production, brought in by Apple Books and being adopted throughout the publishing landscape, allows smaller publishers to create audiobooks and increase the digital footprint of authors who would otherwise be overlooked.

The amount of variety in genres and format that audiobooks bring with it is astounding and has captured public imagination. It is a new way of consuming narratives and books. “I’ve always been more of a physical book reader. If I don’t turn a page, it doesn’t really feel like reading.” Says Rudra. “Which is why I haven’t taken to ebooks. Audiobooks, however, I am slowly getting converted towards. It helps that my commute to the office is rather long.”

Feeling hot hot hot...? Summertime can be fun and cheery, but too much heat can be a killjoy – not to mention the impact it has on our one precious planet. As temperatures continue to rise around the globe, experts are trying their best to prevent 500 days of summer (nothing against the film). And, to do that, they have turned to innovations in urban engineering – where the biggest challenge is to make a city liveable and eco-friendly –  as the primary strategy. 

How are we going about it?

By borrowing from past traditions and innovating with futuristic insights. Architects and researchers are picking traditional architectural elements from around the globe – like the ‘skywells’ in China, badgirs or wind towers in Persia, jaali (a type of perforated block) in India, or mashrabiya or wooden lattice in the Middle East and North Africa – and finding ways to integrate them with modern technology. Although, they are still at a nascent stage. 

Meanwhile…

Installing green roofs or painting both the roofs and walls of a house white (think: Rajasthan) has been one of the simpler and more economical strategies. New York City has painted over 6 mln sq ft of rooftops white to reflect the sun rather than absorb it, while Los Angeles has followed suit. 

Similarly, a pilot project in Barcelona is developing a network of ‘climate shelters’ by integrating blue-green and grey infrastructures. Paris, on the other hand, has developed an interlinked network of “cool islands” where people can seek refuge – from parks and forests to swimming pools. 

What next?

More innovations. These interventions are just the start. As climate continues to change, we can expect more experimentation and boundary-pushing technologies in architecture to help cool our warming cities – maybe even completely revolutionising the image we see when one utters the word urban design. 

 

In the world of haute couture, what does the ability to blend diverse cultures into breathtaking creations look like? The answer – Jeetinder Sandhu, the visionary fashion artist whose masterpieces epitomise the fusion of Indian heritage with a global flair. 

With a storied background of living in Delhi, London, and Rome, Sandhu’s design sensibilities have been profoundly shaped by the cultural tapestry of each city. His gender-neutral approach to fashion celebrates individuality and self-expression, elevating his creations to a new level of inclusivity. 

He sat down for an exclusive chat with The Jurni. Excerpts: 

As a travel and culture newsletter, we appreciate how cities enhance our lives. Have you felt moved by any travel or culture experiences that ended up influencing your design sensibilities?

I have always been fond of travelling from a young age and have the ability to really immerse myself in and adapt to new cities and cultures. I have lived in the great city that is Delhi. I have also lived in London for close to seven years. And I lived in Rome as well. Each of these has been a cultural experience that is unique and each has influenced my design thinking in their own ways. They represent very diverse and different ways of life. Both Delhi and Rome have a long civilisational history and one finds the past and the present fuse into so many different aspects of life every day. London on the other hand is a fashion powerhouse and was instrumental in developing and influencing my design thinking when I was in my early days at university. It let me explore myself and identify my style, as well as how I wanted to express myself. Each city that I have lived in has been such an important part of my journey – in not just defining who I am today as a person, but also as a designer. 

From brogues to loafers and embroidery to upcycled wall hangings – there is nothing we haven’t seen in your designs. Where do you draw your inspiration from?

I draw my inspiration from my Indian roots. The privilege of living in different parts of India and the opportunity to travel widely within the country has exposed me to the richness of Indian design, colours, and our heritage.

At the same time, the opportunity to witness the confluence of the best while living in London and Rome helped me understand the latest trends in the fashion industry. It is the mixture of the Indian with the global and the past with the present that has been a dominant part of my fashion journey. At some point I have started to think of sustainability as well. Given the extremely rich history of textiles in our country, it was almost natural for me to adapt to them and upcycle to create one of a kind products. I want to showcase the varied and diverse levels of craftsmanship and skills that India has and present it to a global audience.

Your creations are as much rooted in Indian craftsmanship as they are funky and modern. What do you think fashion design means for the 21st century Indian millennial? 

The country is on a strong growth and development path. In a manner of speaking, it is almost as if as a nation, we are coming of age and starting to take our place on the global stage. For fashion, this means a certain boldness in expression, a strong sense of identification with Indian-ness. As a generation that has been exposed to so many western influences in lifestyle and clothing, we have created our own versions of design. We are rooted, exposed, aware, and proud. And, having easier access to express ourselves is what has helped an entire generation of designers to truly define and represent a well-rounded idea of the phrase ‘East meets West’. I feel it is important to view oneself as a global citizen when it comes to creating and designing products, but also, at the same time, it is about being aware and proud of where you come from and how you express who you are in a global language and market.

In a world that is moving towards gender-fluid ideas, what has been your experience of situating your shoes in a unique, un-gendered space? 

I have always believed in a gender neutral approach to fashion and design. Products aren’t made for genders, they are made for people. Categorising and placing items based on genders is an outdated concept and it is restrictive when it comes to exploring design and style. We cater to all genders and our customers appreciate and understand that approach.

Is there a travel experience that you’d like to take part in that piques your interest?

Having worked so closely with vibrant colors and prints from India and having an extreme fondness for the artisanal approach to fashion, I feel Africa is a continent that I would like to travel to and explore next. Several African countries, much like India, find themselves on the global fashion stage as major markets now. This trend is certainly worth exploring, understanding and taking inspiration from to adapt to one's own work. 

Going forward, what are some goals for your brand? What can we expect from Jeetinder Sandhu?

Jeetinder Sandhu has been on a quest to be the brand for all things accessories. Be it shoes, jewellery, home objects, or other small leather goods, I want to tap into various other product categories and be considered as a premium label for all things small, unique, eccentric and bespoke.

What would the world look like a few decades from now? While science fiction never fails to add to our already rich imaginations (think: The Creator), things might take a different turn when it comes to urban design, where the focus will primarily be on sustainability. This means more green zones, prioritising eco-conscious building material and an emphasis on recycling. But what would that result in? And would bigger cities become obsolete, as per popular predictions?  

Cities will continue to exist, but might look vastly different

Cities are already home to 56% of the world’s population, which is expected to double by 2050. And this need will result in reimagining them. “The truth of it is that cities are living organisms, they alter and change… and they’re unbelievably resilient.” Mary Rowe, president and CEO of the Canadian Urban Institute, told Vox. Across North America, giant office buildings will cease to exist and might be used for housing (given the rising crisis). Downtowns will diversify. Public health and green spaces will take priority.

More focus on community building and nature

RIOS recently presented the Hyper-Abundant City plan at the Seoul Biennale of Architecture and Urbanism. It reimagines the future of Apgujeong, a neighbourhood in Seoul, to find a solution to urban flooding. They proposed the cultivation of ecological plots to allow for gradual evolution over time. Mexico’s Smart Forest City is another great example. The metropolis would reportedly contain 7.5 mln plants and will be based on the area’s Mayan heritage and its relationship with the natural world.

Newer and smarter cities

Urban population might double, but not necessarily in existing cities and towns. Newer cities, with effective environmental initiatives, are likely to sprawl. And they might look very different from what we imagine a city to be. For instance, Saudi Arabia’s ‘The Line’ is set to become a 100 mile long linear city sans cars and with high-speed autonomous transit. 

And this means…

The definition of an ‘urban area’ might change. It might no longer be about concrete jungles, speeding cars, or even a higher population. Instead, it’ll shift to living in sync with nature while equipping societies with modern technology in the most sustainable way possible. 

 

Thank You For Coming, which recently premiered at the Toronto Film Festival (TIFF), releases in theatres today. While it’s too soon to say whether the film, directed by Karan Boolani, will be successful in throwing light on female sexuality with the kind of nuance the subject deserves, we could not help but notice the interesting cast. 

From Kusha Kapila and Dolly Singh to Shibani Bedi, it has its fair share of ‘influencers’. Which brings us to the question: has social media established itself as an alternative platform for aspiring actors? More importantly, has there been a shift in the way people are being cast in Bollywood?

The number game seems to be gaining the upper hand  

Influencers have become a critical part of the marketing strategy in most industries, and Bollywood is following suit. People with celebrity status on social media are being cast on the big screen based on the potential benefits they can bring to a project. At the same time, seasoned actors are being questioned on their following – an issue actors Vidya Balan and Huma Qureshi had raked up last year

Where does this leave the question of fame?

Influencers making their way into Bollywood is one thing, but actors being rejected for not having enough followers is another. Until now, it was an actor’s on screen presence and performance that got them followers and not the other way around. With influencers gaining celebrity status, that seems to be changing. Though, even today, the chances of people recognising and cheering for say, Ranbir Kapoor (who is not on social media) walking down the street, is way higher than expecting a similar reaction for Bhuvan Bam (who has 17 mln followers on Instagram). 

So are we to witness more influencers stepping into an actor’s shoes?

Though influencers are regularly being cast in films and shows off late – from Anubhav Singh Bassi in Tu Jhooti Main Makkaar to Kusha Kapila in Masaba Masaba, their roles (for the most part) remain limited and similar to their online personas. So, even as Bollywood’s way of casting people may be shifting, the larger question remains – has the perception of talent changed in the industry or is this yet another phase?

 

Remember when designer labels proudly displayed their names and logos on their products – from clothing to accessories – and so many wore them with even more pride? (who else wishes they had listened to that one friend trying to explain how tacky this looked even back then?) 

Well, a reverse trend has been gaining popularity this season, especially with the recently concluded Paris Fashion Week. Conspicuous consumption is passé, with quiet becoming the new loud in fashion – and ‘quiet luxury’ the ongoing trend. 

What went on at the Paris Fashion Week?

Besides proving to be a global stage for Indian fashion designers, with the launch of Rahul Mishra’s new label AFEW (and Aishwarya Rai’s moment with Kendall Jenner), minimalism got its revenge on maximalism. Dopamine dressing was replaced by subtlety with an increased emphasis on ‘wearable’ clothes and minimal makeup (Pamela Anderson definitely set an example). Overall, a restrained approach to fashion seems to be settling in, although some designers would disagree

Pragmatism dominated New York as well 

The New York street style collection was more about dealing with the heat wave and clothes to make it through the day cool and collected. From big, boxy button-downs that let in a little breeze to the understated Mary Janes, it was all about comfort. Neutral tones like chocolate, camel, and espresso dominated the ramp. Pleated skirts also made a comeback. 

Economic climate is a factor

For long, fashion weeks have marked two ends of the spectrum – one that is for a more niche audience (and exorbitantly expensive) and the other has been street style (not always pragmatic). With more focus on timelessness, affordability, and comfort without compromising on quality, the gap seems to be closing. And a lot of it has to do with the current economic climate

So, what can we expect?

High fashion becoming more accessible. A Y2K-influenced mood in style translating into subtlety and timelessness and an increased focus on making clothing ergonomic. Essentially, fashion is set to broaden its niche audience. 

 

When the US Ambassador to India, Eric Garcetti, visited the country for the first time as a teenager in the 1980s, he immediately fell in love with it. India’s “warmth, cultural heritage, and amazing people” brought him back for a visit again in the 1990s, and many times thereafter.

Though the “trappings and technology” may have changed since his earlier visits, “I’ve also been impressed with how much has remained the same,” he notes. “That incredible richness and vitality is the same as it’s always been.”

It is perhaps these qualities that have evoked a certain zeal in him for India’s generation on the rise. “I think India’s potential is limited only by its aspiration… One of my key goals as US Ambassador to India is to create opportunities for this generation to achieve this potential,” he told us in an exclusive interview.

Catch our conversation with the Ambassador below, where we discuss everything from how he plans to achieve this goal to the Indian cities he is most excited to explore.

India is a nation with one of the largest millennial as well as diasporic populations in the world. What kind of influence are we likely to see this cohort have on the global stage?

I think India’s potential is limited only by its aspiration. Today’s rising generation is stepping into a world of unlimited possibility, as India works with the United States and with partners all around the world to confront the 21st century’s most urgent challenges. The stakes are high, so we need to get this right, but the potential to achieve world-transforming advances has never been stronger.

One of my key goals as US Ambassador to India is to create opportunities for this generation to achieve this potential. We’re working with partners in India and the United States to expand opportunities for a world-class US education; to strengthen supply chains on cutting-edge technology; and to increase deployment of clean, green energy, to protect the planet for future generations.

How is this different from what you encountered during your initial visits to India in the 1980s?

The India of today is different in many ways from that of the 1980’s – after all, not many people back then might have imagined the country landing a spacecraft on the dark side of the moon – but I’ve also been impressed with how much has remained the same.

I first came here when I was 14 years old, and fell in love with the country’s warmth, cultural heritage, and amazing people. I returned in 1990, and many times thereafter, and each time fell in love all over again. The trappings and technology may have changed, but that incredible richness and vitality is the same as it’s always been. Today, I am still filled with wonder as our two countries together write the next chapter of our shared journey. 

Last month, you had announced that the US would issue a record number of visas in 2023, while also stating that the US sees India as the “most important country in the world”. As India’s largest newsletter on travel and worklife, we are keen to know the travel and career opportunities our readers can expect in the near future? 

The ties between our people are stronger than ever. As we wrap up another record-breaking year for student, employment-based, and immigrant visas, I’ve been blown away by the stories people have shared about their US experiences. Our Embassy and Consulates are working diligently to open the door to even greater opportunities next year!

In your opinion, what is the most underrated Indian food/breakfast item? 

Spicy food – anything with chilies. And anything you can eat with your hands. I’m half Mexican, so we eat with tortillas. That’s the way you experience food – with your fingers.

As The Jurni believes you are what you read, which book(s) would we find on your nightstand right now?

Chip War: The Fight for the World’s Most Critical Technology by Chris Miller and The Golden Gate by Vikram Seth. 

In the spirit of our ethos – “stay curious; never stop seeking” – which Indian city are you most keen to explore next?

Two – can’t wait to get to Pushkar, Rajasthan and Kisama, Nagaland. 

Who is your favourite actor/singer/artist from India or the Indian diaspora?

Sharmila Tagore, Shah Rukh Khan, Mindy Kaling, Norah Jones, A.R. Rahman, and Zakir Hussain 

An unexpected similarity you’ve observed between Americans and Indians? 

We dream the same dreams. We strive for the same ambitions. And we get that same breathless look on our faces when our sports team pulls it out to clinch the match at the last minute.

If we ask you to think about a film, say a rom-com based in Korea, would you be immediately able to picture it? Now, let’s change the location to Bangladesh. Would the image be as clear? One of Asia’s biggest film festivals – the Busan Film Festival or BFF – concludes today after screening some of the most thought-provoking films of the year. From Korean Director Park In Je’s fantasy drama Moving, which walked away with several awards, to Hansal Mehta’s crime drama Scoop, which reigned supreme from the Best Asian TV Series category, the range was as diverse as it was captivating.

But more interestingly, it helped us notice the less visible players in the global cinematic landscape – like Bangladeshi and Nepali cinema. So, this National Cinema Day, we thought we’d shine the spotlight on our talented neighbours and celebrate their contribution to world cinema while exploring what’s changed. 

Universal themes rooted in local narratives

Be it Bangladesh's Something Like An Autobiography which confronts themes of pregnancy alongside societal and political pressures on celebrities, or Where The Rivers Run South from Nepal, which tackles the issues of migrant labourers and the patriarchy —  themes that successfully transcend national borders and are very relatable. At the same time, the films are also deeply rooted in their local milieu, giving us ample occasion to explore and understand the geographical, political, and cultural context of a story. 

Bolder storylines 

These films are not just tackling certain issues head on, but are experimenting with bold and eccentric themes. For instance, another Bangladeshi film, Agantuk or The Stranger, which was also screened at BFF, explores matters of familial relationships and burgeoning sexuality. On the other hand, Nepal's A Road To A Village is the story of how a family from a remote village grapples with its new reality after gaining access to city life.  

So can we expect more in the near future? 

Definitely. Just like this year’s BFF proved that all ‘superheroes don’t need to come from North America’, it also demonstrated that good cinema can come from any part of the world. But it will need our support and encouragement. After all, a show without an audience is not much of a show. 



 

A curious aspect to this year’s Literature Nobel laureate, Jon Fosse, is that the Norwegian author writes in Nynorsk, a rural language used by just 10% of the Norwegian population, though understandable to most of Fosse’s countrymen. But perhaps this is the very reason why Fosse has been awarded this year.

An author awarded for his “innovative plays and prose which give voice to the unsayable”, Fosse is known as a writer with a sparse and minimalist style that seeks to push the boundaries of what can be achieved with experimentation. Dream of Autumn (1999), which shot Fosse to fame outside Norway, is an exercise in bending space and time in theatre.

In case you feel that is too avant-garde, Fosse’s magnum opus, Septology, is a three-volume tome that consists of a single sentence. The narrative follows two painters who share the same name and are neighbours, but do not interact. The book’s third volume was nominated for the 2022 International Booker. 

The bleak and existential nature of his subjects, as well as his voice, has led to Fosse being anointed ‘the 21st century Beckett’ by Le Monde (His 1996 play, Someone Is Going To Come, is based on Waiting For Godot). With an astonishing oeuvre consisting of 40 plays, over 70 novels, and a multitude of short stories, this introspective writer is likely to overtake his former student, Karl Ove Knausgård, as the best known Norwegian writer.

 

Isn’t it amazing how music has so many genres – from rock to hip hop to jazz – each made different by the dominance of certain instruments and synchronised through unique notes? Food is a lot like that, where specific ingredients and cooking styles blend to bring it closer to a distinct culture. 

And just like A.R. Rahman has brought different genres together through his experiments with ‘world music’, there was a person who did something similar with food. As Alexander the Great conquered lands far and wide – from the eastern Mediterranean and Egypt to the Middle East and parts of Asia – he brought food traditions together, creating a unique symphony between cuisines, and birthing newer ones. Since it is World Food Day (and we couldn't care less about calories on this occasion), we take a look at how he influenced world cuisine. 

Greece goes gourmet

Before Alexander, food was purely a means of sustenance in Greece. The Greeks mostly consumed basic seafood, certain meat dishes, and grains. Alexander brought to Greece gastronomic influences from different parts of Europe, introducing them to new herbs, spices, recipes, techniques, and a variety of cheeses. Surprisingly, lettuce was considered a passion-killer in Greece. But greatly impressed by the Egyptians (who were big on lettuce), Alexander encouraged its consumption, creating a culture of salads in the country. 

What about Indian food?

There was a significant increase in trade activities between India and Rome as well as some Mediterranean nations which led to a notable infusion of saffron (which Alexander used to colour his locks with) and some herbs and spices. The impact of Greek cuisine was especially notable since it led to the rise in popularity of vegetables like zucchini and aubergine in the subcontinent. Jammu’s pan-fried kalari – very similar to the Greek cheese kasseri – is a great example. 

The First Gastronomist 

Imagine if the Greeks did not have their salads, or if we were unaware of the magic saffron can bring to food. And these are just some of the examples. This birth of new flavours and cultural identities has been possible thanks to Alexander of Macedon. Dare we say that when it comes to food, his contribution unquestionably turned out to be great

 

The London Film Festival wrapped up last Sunday showcasing some of the most applaud worthy and buzz generating films. From Director Adura Onashile’s Girl starring Déborah Lukumuena to Hansal Mehta’s The Buckingham Murders starring Kareena Kapoor (which received a standing ovation), the audience was spoilt for choice. But, amidst the selection of tasteful cinema, was an understated Japanese creation that got everybody talking. 

Directed by Ryusuke Hamaguchi, Evil Does Not Exist is the story of a village’s fight to preserve the ecological balance of the natural world and the local people’s way of life. They are up against a Tokyo company intending to turn their land into a swanky tourist destination. While the subject of corporate capitalism despoiling the environment might not come as a breath of fresh air, the treatment of the narrative does.

Because the film doesn’t take sides. As the name suggests, it refuses to segregate those involved in the conflict into heroes and villains. Instead, it puts both POVs into context, and brings out their vulnerabilities in a way that is nothing short of poetic. 

“It is both a lyrical portrait of family and community, and a nuanced consideration of the ethics of land development. Amidst a strong competition the jury is unanimous in our admiration!” Variety reported the jury as saying. The film, which also won the Grand Jury Prize at this year’s Venice Film Festival, is available on Mubi.