With the revival of travel have come two contradictory consequences. On the one hand, travel-dependent economies are celebrating the return of tourists, while on the other, several destinations have recognised, more than ever before, the environmental and cultural impact of visitors on their lands.
? But amidst this spectrum of reactions has been the rise of the conscious traveller – those that choose their destinations by assessing the impact of their visit, over their Instagram-ability – such as booking socially conscious hotels, participating in eco-activities, and ensuring that they give back to the local community.
? In fact, a recent American Express Travel global trend report noted that 81% of its respondents want the local community to benefit from their visit instead of large travel companies, and 78% said they want to have a positive impact on the community they visit.
Wondering how you can be a conscious traveller too? Here’s a practical guide.